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Advanced Business - Week 1:
Bring into class Week 2 your current resume. If you do not have one, put together a resume that best reflects your attributes and skills.
At the end of each quarter, students have the opportunity to anonymously
critique this class. To give you an idea of what lies ahead for this quarter, the following are the comments of those who have "suffered and endured" what you are about to begin.
__________
"Overall, this class has opened my eyes so much. After creating the marketing
plan, I feel much better about my steps after graduation."
"I felt that this class was very informative and is an eye opener. I was happy to
learn all the information presented, no matter how p-a-i-n-f-u-l it might have seemed at the time."
"Remind us to breathe! And candy is useful!"
"I needed this class and hated having to think about these things, but it is vital to
my future that I do think like this more."
"You made me sit down and really think about what I wanted to do and how to go about doing it."
"Hate you - love you! You kick my #%* - but only when I need it."
"This class was a lot of work! But, I am happy that I had it because all of the
information was very important. And I would not have known where to look without this class."
"With all due R-E-S-P-E-C-T, thank God this is over!!"
"The Marketing Plan has given me a good map and direction to follow when after graduation cold be very stressful. A place to return to if I get lost"
"Promo pieces, business cards and resume..needed to do it anyway...and I got a
grade!"
"Keep up the good work! You make me love and respect my career and others in
it. The marketing plan is the best!!"
OK, so let's get started on our journey from that of being a student to that of a professional...

From David G. Jensen, Search Masters International
Your Career: Pearls or Pinecones?
"My son, a precocious nine-year old, came home last year before Mother's Day
with a necklace that he had made at school. The art teacher had given the children
a large selection of natural materials such as pinecones, juniper berries, cactus
flowers and other products of the desert. They had strung these together and
come up with their own interpretation of something that Mom would find beautiful.
"But, when he compared it to his Mom's other jewelry it was obvious to him that there was a huge difference in worth. "Dad, it may be nice but its not a keeper like this one," he mused, comparing it to a beautiful necklace of shiny gemstones.
"Sure enough, when compared to the real thing, juniper berries don't have a lot of value at the end of the day.
Stringing Together A Career
"...for it does seem to me that building a career is a lot like stringing
together a necklace. Job after job, eventually a career takes shape.
"We fabricate this necklace over a lifetime of work by adding either gemstones or
pinecones until at last we have a chance to sit back and admire it. Our worklife
necklace will either become a thing of beauty or a sentimental curiosity,
depending upon what we have made of each individual piece. Have you a plan in
place that will turn each job into a gem in this lovely chain? Remember, the first
step in planning a career is to set your sights on where you want to go..."
ALICE:
Please sir, can you tell me the way?
CHESHIRE CAT:
Where are you headed?
ALICE:
I don't know.
CHESHIRE CAT:
Than any road will take you there!"
There are many fields in photography where you can launch a career.
The first step in selecting your career path, is to determine what YOU would like to do,
not what your parents or teachers want, but what YOU want.
Remember, you are looking for a CAREER, not a
JourneyOf theBored.
Therefore, the first three weeks of the class will be gathering information about career possibilities in photography, to find out which one is a good fit for you so that you can bring your search into focus.

So......you wanna to be a photographer?
What does it take be a photographer?
What specific skills are employers looking for?
What is the employment picture for the next five years?
Who is hiring?
How and where do I go to find these companies?
Where should I start?
Industry Overview
Would you open a hot dog stand without first determining if anyone would buy them? Probably not. Career planning requires the same thinking process.
We need to look at the photography industry and determine those specialties that are in alignment with your values and strengths. The most effective way to conduct this evaluation is through solid research.
The four levels of research (from the easiest to the most difficult) that you will need to utilize for a successful evaluation are:
- Level 1: Teachers, alumni, and Career Advisers
- Level 2: Internet
- Level 3: Library
- Level 4: Informational Interview
Download and copy the following web sites which are designed to help you start your research off on the right foot:
- Princeton Review - Photographer
- What do you look for in a new employee?
Course Assessments
As you take your courses, you may wonder how they are going to help you on the job. A good approach is to take a skills and knowledge assessment. Think of your courses not only as ways of gaining knowledge, but as ways of learning and refining a variety of skills.
A bit of reflection will show that your courses, as well as your work experience, are providing you with skills that employers value. If asked in a interview how your education has prepared you for a specific job, you can be ready with some good responses.
Create a report listing the photography class you have taken and skills you have learned in each class. Download: CLASS ASSESSMENT REPORT
NOTE: Your Class Audit must be attached to the report.
This is due Week 3
Don't forget to order the following resources for Business 2:
These may be purchased at any book store or, for your convenience, you may order them on-line below just by clicking on the book image :
ASMP : Professional Business Practices...
The "Bible" of Professional Photography
The Photographer's Assistant
The following are HIGHLY Recommended:
Photography: Focus on Profit
THE Bible for starting a commercial photography business. Includes CD-ROM PhotoByte" software program. This is essential for those considering taking "Business 3".
The Photographer's Guide to Marketing...
Shows how to build a marketing plan incorporating self-promotion, direct marketing and advertising.
Additional Resources
Profitable Photography: Start and Run a Money-Making Business
How to put together a complete business plan that addresses the crucial financial, legal, and marketing aspects of establishing a successful photography business
Be sure to check out Resources - Business for additional information.
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